Design Junction Collaboration 2018

Tej Chauhan and HUX collaborate for Design Junction 2018. Tej Chauhan presents Soft Power, a showcase of emotive industrial design celebrating the everyday.

Form, colour and texture have a profound effect on the way we feel. Using this understanding to elicit joy and well being through everyday interactions and experiences is a powerful tool, and core to the concept of emotive industrial design.

The installation explores the impact of visual language and efficient production techniques, to engage broad audiences and create value for brands. Bespoke joinery all designed by HUX London.

Launched in 2011 by a team of industry experts, Design Junction connects the world’s most renowned design brands with some of the world’s leading architects, interior designers, specifiers and buyers.

Since its inception, Design Junction has continued to break the mould of the traditional trade show by presenting more than 200 brands in a series of inspiring and centrally-located venues, building an unparalleled reputation as the show ‘where design meets’ during the London Design Festival.

Alongside its core trade brands, Design Junction presents a unique experience by curating a host of design led pop-up shops, bespoke installations and PR savvy features – all of which attracted more than 28,000 visitors in 2017.

In 2018, Design Junction moves to the cultural hub of the South Bank.